ASSOCIATE CONSULTANT

Dr Yi Wu is an experienced cross-cultural researcher and counsellor. After growing up in China and studying psychology in the UK and Netherlands, including a PhD from Maastricht University, she has worked on research and consultancy projects across China and Europe. Yi combines her deep passion for psychology and academia with her personal experiences of overcoming childhood body image concerns to conduct research that is culturally sensitive, empathetic, and designed for real world impact.

Recent projects include the investigation of cosmetic surgery intentions and support interventions for women, the impact of social media on well-being, girls’ attitudes towards sport, and the development and validation of reliable ways to measure body image. Her research has been widely publicised in academic journals and international news outlets.

ASSOCIATE CONSULTANT

A Mexico City native, Ms Aline Tinoco is a public health expert, academic and dietitian. She is passionate about promoting a holistic approach to girls’ and women’s health and well-being. Alongside consulting, she is a Research Associate at the Centre for Appearance Research, University of the West of England. Her ambition is to create platforms, policies and strategies for girls and women in Mexico and Latin America to help them express their concerns and realise their hopes for a more inclusive society.

With over a decade of experience working with underserved communities in Mexico and internationally on projects spanning body image, maternal health, menstruation and child labour, her past clients and collaborators include Oxfam, UNICEF, Dove, Nike, Save the Children and Action Against Hunger.