HEAD OF PARTNERSHIPS

Laura O’Mahony links industry and the third sector with leading social science experts to drive social purpose initiatives that create body confidence, well-being, and more equitable societies. As Head of Partnerships at EVERYBODY Consulting, they work across a portfolio of projects with powerhouse brands and organisations like Dove, Nike, Meta, and NHS England.

In a former life, she was a professional athlete before going on to gain a degree in Sports Science and spending over a decade in business development, sales and partnership roles across health, sport, and property industries. With an entrepreneurial spirit, she is driven by her core values of social justice, empathy, and freedom, and has a laser sharp focus on results, future trends and getting the best outcome for all stakeholders.

ASSOCIATE CONSULTANT

Dr Yi Wu is an experienced cross-cultural researcher and counsellor. After growing up in China and studying psychology in the UK and Netherlands, including a PhD from Maastricht University, she has worked on research and consultancy projects across China and Europe. Yi combines her deep passion for psychology and academia with her personal experiences of overcoming childhood body image concerns to conduct research that is culturally sensitive, empathetic, and designed for real world impact.

Recent projects include the investigation of cosmetic surgery intentions and support interventions for women, the impact of social media on well-being, girls’ attitudes towards sport, and the development and validation of reliable ways to measure body image. Her research has been widely publicised in academic journals and international news outlets.

ASSOCIATE CONSULTANT

Canadian born, Dr Alleva lives in the Netherlands, where she is the leading body image researcher at Maastricht University. With a PhD in Psychology, she’s pioneered new ways of thinking about how we enhance our relationships with our bodies.

Dr Alleva’s work has impacted people across the globe, particularly underrepresented and underserved groups. This includes working with gender diverse individuals, those living with chronic illness, and pregnant and postpartum women. She’s an Associate Editor at the leading academic journal Body Image and a writer for Psychology Today.

ASSOCIATE CONSULTANT

Born and raised in South East London, Dr Nadia Craddock is a Research Fellow at the Centre for Appearance Research in Bristol. With a PhD in Psychology, she is fast becoming the leading expert in harnessing the power of big business to leverage global change in body image and appearance diversity.

Nadia is internationally recognised for her community outreach and engagement, and giving a voice to often vulnerable and underrepresented populations. She is the host of two esteemed podcasts that connect and educate listeners on the topics of body image, eating disorders and mental health.