Big Business and Body Image: Insights from fashion, beauty, and advertising leaders on how businesses can and should address the grand challenge of negative body image

A few years ago, as part of my award-winning PhD research, I spoke with 45 senior executives working in fashion, beauty, or advertising to learn how they saw their industry’s role in addressing negative body image. I wanted to understand the opportunities, challenges, and barriers they experienced (or perceived) in instigating positive action on the topic of body image – both at an individual and company level. This article shares some selected insights.